Itaú at WebSummit Rio 2024

Co-created with the agency ONZE, we produced Itaú's main interactive activation at the Rio 2024 Web Summit, in record time, in two weeks of intense development.

Combining neural and biometric sensors, generative arts and shaders created using AI, we developed an activation that marked Itaú's new positioning: We are made of the future.

Monolithic screens with curved lines provided a unique and personalized experience. To participate, the user put on the neural sensor and headphones, in addition to sitting in the designated chair. The screen shows an animation and, after a brief period, a voice-guided narrative, accompanied by a soundtrack, invites the participant to reflect on the future. Meanwhile, generative art was created on the screen, based on the various biometric parameters monitored. At the end of the narration, the experience comes to an end. At this point, while the user removes the sensors, a QR Code is projected onto the screen, offering a link to a video that documents their unique experience.