The Chemistry Inside of Us

Promote the release of the movie Chemical Hearts (The Chemistry Between Us) by creating an exciting social experiment that connects stories about the participants' first love, generating personalized art from the emotions detected.

The Bubble developed a system that collects three dimensions of participants' emotions: neural activity, heartbeat, and the voice itself. While the selected participants narrate their story of their first love, the system processes the information and, based on the data collected, creates an abstract, animated and unique generative art for each story told in this exciting activation.