Heroes of Protection

RG/A brought us a special challenge for Pfizer's medical events, which is to transform health professionals into superheroes, creating comic books using Artificial Intelligence.

The RG/A creative team prepared a script that served as the basis for the production of the HQ, using Stable Diffusion and various models, we created the comic that would serve as a template for the project. In the story, we have the doctor as the main character, he's the superhero. At the event, participants interact on a totem, in a very intuitive interface, where they fill in some data and take a photo. The photo was automatically captured and treated to cut out and fit the participant's face into the story, and the photo was also processed and transformed into the comic book art style. At the end of the interaction, the comic book was printed at the action booth itself.

Bolha also developed a dashboard, to present all the data collected and the activation metrics, in addition to allowing the control of the print queue and moderating or correcting user participation - all designed to facilitate the operation of the action during the event.