UltraBoost Race

Promote a running event for the launch of the new Adidas UltraBoost sneaker line, transforming physical activity into energy to illuminate a digital installation.

Producing and storing kinetic energy is a major challenge. When we are prompted to innovate with an open briefing, we begin to idealize the feasible paths that are most interesting for the project concept, until we end up with the exact idea of what we should produce. Thinking creatively about the solution is enriching because we were able to reconcile design and technology, arriving at an enchanting solution that combines the best of each competence.

We created the Adidas walking stick that lights up as participants advance in the race. The more steps taken towards the final finish, the more lights are on on the pole. At the end of the race, the participants placed their sticks in an artistic installation, forming an immense panel that conveyed the Adidas UltraBoost concept.