On the Pulse of Brazil

Inspire Brazil's Olympic athletes by creating an augmented reality experience that presented a message on the participants' arms.

We developed the augmented reality app for the Ayrton Senna Institute bracelets, which were distributed to Brazilian athletes at the Rio 2016 Olympics. Focusing on the bracelet with their cell phone camera, the athletes watched an animation narrated by Ayrton Senna, bringing an emotional message of encouragement and motivation.